The Revolution of Rock & Roll and Civil Rights
A Best-Day Adventure through the American South
October 15-20, 2017
For Jewish singles in their 40's, 50's & 60's

Tour Rates & Dates:

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*Please note that all rates displayed are based on standard room double occupancy.
Upgraded room categories may be available to book later in the booking process.
If Land & Air price is displayed, the air portion includes tax and fuel surcharges, which are subject to change until ticketed.

Tour Overview:

Escorted Tour Includes:

2 nights Hotel Indigo Atlanta Downtown, Atlanta, GA
1 night Hyatt Regency Birmingham The Wynfrey Hotel, Birmingham, AL
2 nights Doubletree Memphis Downtown, Birmingham, AL
Tour the neighborhood where MLK was born, preached and is buried
AIDS Quilt/Names Project
Rosa Parks Museum *Tour Selma and experience the powerful meaning of “the walk” across Edmund Pettus Bridge
Interactive Rock & Roll program
Stax Studio - the historic studio that created so much soul music and was the black entry to rock and roll
Jazz or R&B club dinner at BB King's on Beale Street
Elvis Presley's Gracelend
Sun Studios - the actual atudio that created rock & roll; home of Elvis, Johnny Cash, Jerry Lee Lewis, etc.
National Civil Rights Museum
Smithsonian Museum of Rock and Soul Music


SAVE AN ADDITIONAL $50 IF YOU BOOK THE FULL 7-NIGHT TOUR (with pre and post options)


*one winner of general admission - to be announced October 1, 2017
*restrictions apply - must be redeemed by December 1, 2018

Tour Itinerary:

Walk in the footsteps of Martin Luther King Jr., Rabbi Abraham Joshua Heschel,
Rosa Parks and Elvis, as we explore the history of the Civil Rights Movement and
the evolution of Rock &Roll on this timeline throwback story of America's south.

Day 1: Saturday, October 14, 2017: PRE-TOUR BEGINS
• Optional early arrival into Atlanta.
• Check into hotel upon arrival, then join us for some local Atlanta fun at a behind the scenes tour of the CNN Headquarters, followed by Imagination Nights at the Georgia Aquarium..
• Tonight, a group dinner (pay your way) will be arranged.

Overnight in Atlanta

Day 2: Sunday, October 15, 2017: MAIN TOUR BEGINS

• Breakfast at hotel for October 14th arrivals.
• For those who have arrived early, we have the opportunity to attend an incredible and inspirational (even for Jewish group!) Sunday morning church service and hear the amazing choir at Ebenezer Baptist Church, where Dr. Martin Luther King Jr. preached. (Our full group will tour the Church and hear their story tomorrow). Alternatively, we invite you to visit the World of Coke this morning, an interactive exploration of Coca Cola's fascinating story ($18 admission charge applies).
• Late this afternoon, we will officially kick off the tour with a welcome program, followed by a visit to the Pencil Factory to hear the story of Leo Frank, a New York Jew who moved to Atlanta, was falsely convicted of murder and subsequently lynched. This has impacted the identity of Jews in the South since it occurred in 1915.
• We head out on the town for dinner this evening at Ponce City Market.

Overnight in Atlanta  (B,D)

Day 3: Monday, October 16, 2017: CIVIL RIGHTS HISTORY IN ATLANTA

• Breakfast at our hotel.
• This morning, we tour Atlanta's well-known Civil Rights sites, with visits to King Center, Auburn Avenue and Ebenezer Baptist Church. We explore the neighborhood where Dr. King was born, one of the many places where he preached and the gravesite where he is buried. We learn the history of one of the strong areas for blacks in America.
• We enjoy lunch at the Auburn Street Market on our own.
• This afternoon, we visit the AIDS Memorial Quilt, a project that started in the 1980's and has grown to tens of thousands of panels representing the world's response to AIDS. The Quilt is literally a “documentary” of the AIDS plight and was actually nominated for a Nobel Peace Prize. It remains the largest community art project in the world, and today we learn how it helps us to better understand how Civil Rights remains a modern struggle.
• We also visit the National Center for Civil and Human Rights, a powerful museum dedicated to the achievements of both the Civil Rights movement in the United States, as well as the broader worldwide movement.
• We meet Reverend Graham Williams, who worked with Martin Luther King to integrate schools and restaurants. This powerful presentation will serve as testimony and an inspiration to Dr. King's legacy.
• We return to the hotel to relax and refresh.
• This evening, we enjoy dinner together, followed by your chance to be a rock star at “Karaoke & Cocktails”.

Overnight in Atlanta     (B,D)

Day 4: Tuesday, October 17, 2017: MONTGOMERY, SELMA & BIRMINGHAM

• Breakfast and check out of our hotel.
• We depart Atlanta and travel to Montgomery, AL (approximately a 2.5 hour drive; switch to Central time).
• Upon arrival, we visit the Rosa Parks Museum, where we learn about the action that created the Civil Rights Revolution at the site where it took place. We begin to discuss Jewish involvement in the Civil Rights struggle.
• Lunch together this afternoon at Martha's Place.
• After lunch, we continue to the Equal Justice Initiative, for a discussion about modern Civil Rights issues, such as poverty, race, prison and the death penalty.
• This afternoon, we depart for Selma, AL (approximately a 1 hour drive).
 • Upon arrival, we meet with Joanne Bland, for a tour of Selma and walk across the Edmund Pettus Bridge. We hear her story of participating in the Bloody Sunday march at the age of 11.
• We depart for Birmingham, AL, (approximately a 2 hour drive) where we enjoy dinner (“follow the leader” optional available) and check in to our hotel upon arrival.
• This evening, we participate in a History of Rock & Roll discussion at our hotel, to get us ready for Memphis, led by our tour guide, Billy Planer. Billy helps us understand the historic and social changes that occurred and impacted music, as well as how music genres changed and evolved through the decades.

Overnight in Birmingham  (B,L)

Day 5: Wednesday, October 18, 2017: BIRMINGHAM TO MEMPHIS

• Breakfast and check out of our hotel.
• This morning we depart for Downtown Birmingham.
• We begin our day with a tour of Freedom Park, followed by a stop at the 16th Street Baptist Church, to meet with a Reverend who worked with Dr. King on changing Birmingham. We learn songs of the movement and understand the power of music as we stand in front of the historic church and hear the tragic story of the bombing.
• Free time for lunch on own at Five Points.
• After lunch, we depart for Memphis, TN (approximately a 4-5 hour drive).
• We arrive in Memphis and visit Sun Studio to see where rock & roll was created and the musical home of Elvis, Johnny Cash, Jerry Lee Lewis and many more greats. We tour the historic studio that created so much soul music and was the black entry into rock and roll.
• We check in to our hotel and then head out on the town for free time and dinner (“follow the leader” optional available) on Beale Street, Memphis' historic home to many blues clubs and shopping.

Overnight in Memphis       (B)

Day 6: Thursday, October 19, 2017: MUSIC IN MEMPHIS

• Breakfast at our hotel.
• Today, we venture out to Stax Record Company and learn about the historic McLemore neighborhood it is located in. We discuss poverty in America as Memphis is one of the poorest major cities in the United States. We see how this neighborhood and the issue of poverty intersected at Stax and helped create the Soul and R&B sounds that helped influence rock & roll.
• Lunch on own in Overton Square area.
• Our afternoon begins with a visit to the National Civil Rights Museum. Here, we embark on a discussion about Rabbi Abraham Joshua Heschel pertaining to the Jewish imperative involved with today's Civil Rights movement, as well as his friendship with Martin Luther King. We see the museum located at the motel site where Dr. King was assassinated.
• We continue to the Smithsonian Museum of Rock and Soul Music for a tour of this amazing and inspiring place, filled with the history of some of the South's greatest music.
• Our day comes to an end with a festive farewell dinner and music at BB Kings on Beale Street.

Overnight in Memphis (B,D)

Day 7: Friday, October 20, 2017: GRACELAND & DEPARTURE

• Breakfast and check out of our hotel.
• Our final stop on our tour is at the famous Graceland, the former home of Elvis Presley. As we enter through the door of this mansion turned museum, we take in the ultimate Elvis experience at one of the music's most well-known sights in the country.
• Departure any time after 1pm
Join us for an optional one night extension in Memphis!
• Our extension includes the chance to visit (additional charges apply) more of Memphis' great sites including:
o Blues Hall of Fame
o Slave Haven
o Underground Railroad Museum
• Transportation to synagogue for Friday night services at a local congregation.
• Shabbat dinner with Bill at a local restaurant (reservation only - pay your way).

Overnight in Memphis   (B)

Day 8: Saturday, October 21, 2017: DEPARTURE

• Breakfast at our hotel.
• Departure any time during the day.

*Itinerary subject to change